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Competition
Swiss e Trade's marketing strategy is based on outperforming its competition in the amount and quality of services offered. As can be seen in the matrix below, Swiss e Trade offers a clear advantage.

  
 
Online Brokers 24-Hour Trading Commission Free FX News and Market Analysis Currency Charts Client Security A/C Minimum & Margin Other Services
Swiss e Trade yes yes FX news & reports and daily trader positions. yes yes, segregated A/C's $10'000
2.5% margin		 Interest on funds*
Direct Deal Trading**
Currency Mgt. Corp. London, GB yes yes General news, headlines only yes None for private clients $10'000
2.5% margin		 Interest on funds*
Union Cal Ltd. London, GB yes yes FX news & reports, and daily analysis yes none $50'000
5% margin		 none
MG Finl. Group New York, U.S.A. yes Clients can trade only 5 currencies none none yes, segregated A/C's $1'000
1% margin		 none
Forex Cap. Mkts. New York, U.S.A. yes yes none none yes, segregated A/C's $1'000
1% margin		 none
Matchbook FX New York, U.S.A. yes $15 per trade Daily analysis provides
no market news		 none yes, Fidelity bonds $10'000
2.5% margin		 none
Realtime Forex SA Geneva, CH yes yes none none none $20'000 none

* Interest on deposited funds is available for accounts of $25'000 and over. The rate normally is used in Libor less than 1% (Libor = London Inter-Bank Offered Rate).
** Direct Deal Trading allows clients to trade directly from the quotes given online.